Are Adobe Stock’s Best-Selling Photos Now Born from AI Prompts? 🤖📸
Spoiler: almost two-thirds of last week’s chart-toppers never saw the inside of a camera.
1. Where the Numbers Come From
- Source — Adobe Stock public Top Sellers list
- Dates — 16–22 June 2025
- Asset filter — Photo only (illustrations & vectors excluded)
- Sample size — 120 ranked items
- AI flag — Adobe tags every
Firefly/Midjourney-style upload with
is_gentech = true
The full scrape sits in a tidy Excel workbook — pivot tables ready to slice.
2. The Jaw-Dropping Stat
| Category | Count | Share |
|---------------------------|------:|--------:|
| Total top-seller photos | 120 | 100 % |
| AI-generated photos | 74 | 61.7 % |
| Human-shot photos | 46 | 38.3 % |
Three out of every five “photos” that earned the most downloads last week were synthetic.
3. What Exactly Is Selling?
3.1 AI-Native Crowd-Pleasers
- Crystal & sparkle overlays — perfect, refraction-heavy fantasies
- Pastel matte coffee-shop scenes — blemish-free lifestyle vibes
- Epic misty trails & neon skylines — cinematic gradients dialled up to 11
3.2 Human-Shot Hold-Outs
- Macro textures — real wood grain, stone, rust (still tricky for models)
- Authentic lens-flare & bokeh packs — photographers’ evergreen cash cows
3.3 Top 5 Keywords (all 120 files)
design, texture, background, light, technology – a
shopping list for every graphic designer on a deadline.
4. Why AI Is Winning the Microstock Race
- Volume at speed — One prompt ⇒ dozens of sellable variants in minutes.
- Cost efficiency — No models, studios, or travel bills.
- Fantasy on tap — Impossible light, flawless subjects, infinite colourways.
- Search momentum — Adobe’s own docs admit Firefly images can receive a relevance nudge.
5. What This Means for Creators & Buyers
🎯 Do This⚠️ Watch Out ForBlend AI art and real photos in one portfolio.Oversupply of generic AI backdrops — royalties thin out fast.Shoot (or prompt) niche realism: local culture, branded products, regulated industries.Mis-labelling AI as “photo” risks account strikes.Use AI renders as pre-visualisations for clients before a real shoot.Buyers: double-check usage rights when “faces” or “logos” appear perfect — they might be synthetic.
6. Get the Raw Data & Spot Your Own Trends
I’ve packaged the entire dataset — including keyword lists and an AI-vs-Human slicer — in an Excel file. It lets you:
- Rank by revenue to see where AI dominance starts.
- Filter by keyword to discover micro-niches.
- Track week-over-week shifts (fresh sheet drops every Monday).
👉 Download it on Gumroad ( https://microstockinsights.gumroad.com/l/AdobeStockWeeklyTopSellerPhotosAnalysis-Jun162025 )
7. Takeaway
The border between photo and illustration on stock sites has officially blurred. If the current trajectory holds, AI-generated images could claim two-thirds of Adobe Stock’s weekly photo best-sellers by year-end.
Whether you’re licensing images or creating them, understanding this shift early is the difference between riding the wave and paddling behind it. 🌊
Happy shooting — whatever lens (or prompt) you choose!